How much should be your SEO budget? |
Posted: August 18, 2018 |
This is a question that’s stumbling business owners and SEO service providers across the world. A good SEO campaign can yield you amazing results. But how much should you really spend on it or depend on it? That’s the real question. However, you can determine your budget with the positioning that you require. Look at your competitors’ position in the search results and look at yours. If you’d like to dislodge them, start working on your position and budget. SEO Reality Many people spam your inbox promising first page results for $100 per month. While business owners really know the impact of a first-page result on a web search, they don’t have any idea how SEO actually works. They are busy running to improve their business and have no time to learn this technology. But one has to understand that it takes a lot of work to reach from one position to another and it doesn’t depend on the lowest or highest priced vendor. Cheap SEO Vendor A large number of newbies pose as expert SEO professionals and later seek help on doing the SEO for their clients. They price their services in the lowest budget possible only to get business and not to do quality work. Business owners must understand that sometimes a ‘Cheap SEO’ can result in a penalty from Google and might even wipe the presence of the company from the internet. Factors Google has more than 200+ ranking factors and it is difficult to go through each and every one of them and understand them. But you can get good ranking by concentrating on three things: Information architecture – Your site should be crawlable to the search engine, follow the Google Webmaster Guidelines, have a good page speed, and render without trouble on all gadgets. Content – Must be unique, match search queries, satisfy user intent, and be of high quality. Backlinks – Must have natural backlinks and not have paid posts. The posts must be of high quality. Set Goals Goal setting here refers to the outcome of your campaign. While the keyword metric is important, what is equally more important is multiple organic sessions, goal conversions, and revenue. SEO sometimes take a year to work. So, it is important that you set up a goal and track the results. Developing a budget The goals are important to develop your budget. Now that you have seen results from your goals, put your focus on the areas that could increase your ranking. Enhance your information architecture or content or the backlinks and see if it’s good than your competitor. If it does, your ranking could move ahead on the search results. How much should you spend? If you want to hire a well-known provider, you will be required to pay $500 every month. If you want to run a huge campaign across your country or across borders, it will consume somewhere around $2500 - $5000 per campaign. Normally, your SEO gets fixed with the right content on your website. If you’re good at writing, write good guest blog posts. Hire a professional for information architecture and content, and boost your business.
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